New York: Azure Knowledge Corporation, a trusted name in global market research for over two decades, has rebranded its research division as Mavrix, signaling a strategic leap into the future of AI-powered data acquisition and intelligence.
The transition to Mavrix represents more than a name change – it marks the company’s evolution into a cutting-edge data intelligence firm that blends advanced technologies with deep human insight.
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Mavrix leverages industry-leading AI tools across a wide array of methodologies including online panels, CATI, face-to-face interviews, qualitative services, expert networks, and custom recruitment.
“Mavrix reflects our vision for the future – dynamic, data-centric, and client-focused,” said Rafal Gajdamowicz, CEO of Mavrix. “We’re redefining how data is collected and translated into actionable intelligence, while upholding our core values of quality, innovation, and partnership.”
Mavrix Operates Across Six Continents
With a global presence spanning the U.S., Canada, Europe, and Asia, the company operates across six continents, delivering research solutions in over 85 countries and 40+ languages.
It supports Fortune 500 companies, startups, and research agencies across industries such as finance, healthcare, technology, and consumer goods.
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“Clients today demand more than raw data – they need clarity and competitive edge,” said Neil Blefeld, Managing Director – North America. “We deliver just that through a unique combination of AI capabilities and expert-driven methodologies.”
The rebrand will roll out in phases to ensure a seamless experience for clients and partners. A redesigned website and refreshed brand identity will highlight Mavrix’s expanded capabilities in delivering intelligent insights through advanced research frameworks.
Looking ahead, the company aims to lead the next generation of research and intelligence services.
“Our focus is 100% on clients and innovation,” added Glen Collins, EVP – Global Commercial Group. “We’re building on Azure’s legacy to drive sustainable impact over the next 25 years.”
